NEWS | Artificial intelligence is becoming the next big selling point in smartphones, and luxury brand Vertu is betting that wealthy professionals want more than just premium hardware. Its latest devices are built around AI agents that can handle schedules, automate tasks, and connect with work systems.
Instead of competing on camera quality alone, the focus is shifting toward saving time. AI-powered phones are being marketed as digital assistants that can reduce repetitive work and manage parts of an executive's day with less manual input.
The move also signals where the smartphone industry is heading. As AI becomes a core feature, brands may compete less on specs and more on how useful their software is in everyday life, especially for professionals.
That could widen the gap between luxury and mainstream devices. While premium buyers may embrace advanced AI experiences, most consumers will likely expect similar features at lower prices, putting pressure on major smartphone makers to keep up.
AI is becoming a bigger part of smartphones every year. If your phone could handle some of your daily tasks, would you actually use it?
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